The Reality of Wine Prices

Wine prices are much more thoughtful than you might think. There are different price segments for wine, which include words like "ultra-premium", "popular premium" and "super value". Let's take a look at these categories of wine prices (and how they were developed) in order to understand what to expect depending on the price you pay.

Extremely Valuable Wines  Cost: usually less than £ 4

Also known as jug wine.

In order to produce wines for the extreme value category, a winery must have a large commercial production and an integrated distribution to make it economically viable. These wines usually come from large and efficient commercial vineyards.

Wines are often a mixture of several crops (or "non-vintage" NV), several grapes and several regions. This is wine mashup, wine drank in order to get drunk.

Value Wine  Cost: £4–7

The first step from the baseline is value wines. At the bottom of the spectrum are wines that usually have a residual amount of sugar to make them more palatable (Black Box Merlot, Barefoot, Lindemans, Yellow Tail, etc.). This is where you will find the beginnings of quality.

Higher quality wines come largely from major wineries in the US, France and Italy, which focus on good quality wines for basic daily drinking. There are also some wines from viticultural regions that are economically depressed or made from esoteric varieties, such as Greek Agiorgtiko or Portuguese Vinho Verde. Many value wines are varietal wines from the unique years with grapes from larger regions.

Popular premium wine  Cost: £ 7–12

This is the sweet spot for most wine buyers. Premium is not a correct name for this category and we like to think more about it as “Popular Premium” wine. Also, the premium category is a bit wrong, because, on the one hand, you can find quite a few decent varietal wines from good wineries with high production.

On the other hand, there is also a fairly large number of "white label" bulk wines with attractive, confusing, confusing labels. In our opinion, good wines in this category show the beginning of typicality in wine (for example, "a Cabernet Sauvignon that tastes like Cabernet Sauvignon", etc.).

Premium Wine  Cost: £ 12–18

The Premiums are good wines, of solid quality, both with typicality and with the beginnings of terroir. The premium wine category seems to be the true beginning of high-quality winemaking.

There will be some exceptional discoveries with high ratings in this category (especially for good harvests) and you will find more wines from concentrated regions. Red wines will be aged in oak barrels or barrics and you will find them in medium to high production wineries, which harvest their grapes by hand. (See Ammos White, Ammos RoseAmmos Red, Nikolaos White)

Super-Premium Wine  Cost: £ 18–25

The super-premium wine category is the basic principle for excellent handmade wines from medium to high production wineries. This price also provides good quality for wine varieties on request (eg Pinot Noir). Expect the terroir, the typicality and an element of craftsmanship in this category. (See Nikolaos Rose, Nikolaos Red).

Ultra-Premium Wine  Cost: £ 25 - 40

Ultra-Premiums are wines of excellent quality, with excellent taste, worthy of the cellar, from producers of all sizes. Beyond this price point is where wine prices become less profitable to buy wines from the requested wine regions (eg Napa Valley, Bordeaux, Barbaresco) or wineries on demand.

Luxury wine  Cost: £ 40 - 80

This will bring you excellent wines from any of the most important wine regions in the world, from close to top producers, including special vineyard designations, unique aging requirements and on-demand wine varieties.

This will bring you prestige in connection with a region (e.g. Red Mountain, Oakville, Templeton Gap, Bolgheri, Champagne, etc.)

Super luxury wine  Cost: £ 80 - 200

This category will bring you in wines from top producers in the prestigious wine regions of the world, although not necessarily their top bottling.

Icon  Cost: Over £ 200

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